Duckrow

Live Site: duckrow.io

UX/UI Case Study

The Brief

Duckrow is a disruptive startup aiming to digitise the will-making industry and promote themselves to a younger and more technologically savvy audience. The brand guidelines supplied to us were fun, bold, and engaging, and they deserved a website design that both represented their modern offering whilst conveying the professionalism required of service that produces legally binding documents.

The Solution

The primary objective of the project was to design a website and mega menu navigation that enhances the user experience and drives conversions. The website needed to be visually appealing, easy to navigate, and responsive across various devices. The client also expressed the need for a seamless integration of their online store with the website to increase online sales and improve customer experience.

The Concept

A brightly colored digital wills website is displayed on a smartphone and a laptop. The screen shows the headline "Not just an online will. It's a digital, paperless will!" with a smiling person on the laptop screen.

Visual Styles

Design System

Design system layout showcasing typography styles, color palette with primary and secondary colors, button states including standard, hover, and pressed, and a set of circular icons.

Responsive Layout

Left: A person holding a scarf. Right: A smiling person with closed eyes. Text: "Duckrow - Not just an online will. It’s a digital, paperless will!" and "Get Started Free.
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