Daniella Photography

The Brief

After working with several SEO providers, the client was frustrated and confided, ‘I don’t know what they are doing.’ It was a sentiment we’d heard many times before. While various SEO efforts had been made on the website, they lacked consistent execution and failed to deliver meaningful business results. We knew we could elevate its performance to the next level.

The Solution

A fresh approach was essential: we conducted thorough keyword and market research, revamped the site architecture, and enhanced on-page optimization to ensure precise targeting. As we emphasise, the foundation of any SEO campaign is the strategy. When executed correctly, it leads to smooth progress; when done poorly, it can result in years of frustration.

The client is highly dedicated to creating valuable written content. Our role was to ensure this content was properly targeted and optimised to drive traffic at the awareness stage of the marketing funnel.

With a sharp commercial strategy in place, the client is now well on their way to achieving comprehensive industry coverage across various customer qualification levels.

The results speak for themselves.

The Result

Organic Traffic

Predictable, compounding growth of organic traffic is exactly what we expect to see when all the stars align.

Keyword Rankings

The month-on-month increase in keyword rankings has been incredible to observe. We are on the brink of achieving complete industry domination for this client and fully expect to reach this milestone in the coming months.

Non-Branded Impressions

Conclusion

We have a perfect symbiotic relationship with this client. Their high ambitions and willingness to actively contribute to the campaign, combined with our technical expertise and commitment to a commercially viable strategy, creates a winning formula.