Entering a Lucrative Market
Search Engine Optimisation Case Study
+22
Keywords on Page One
+172
Total Keywords
16k+
Impressions on Google
The Brief
A sole proprietor in the coaching space had a nicely designed website but it wasn’t functioning as a business tool. It had no presence on Google and we identified that an SEO-informed redesigns could provide some visibility and earn some leads.
The Solution
We provided a one-off website design and development build in December 2021, informed by keyword research and a targeted site architecture with optimised content. We also performed two months of post-launch optimisation with backlink acquisition.
We simply turned a website into a business tool for earning traffic and leads. Although this was a one-off project, we still keep track of the results and its performance is going from strength to strength with 20 keywords on page 1, including a top position for a primary target.
The Result
Keywords
Source: SEM Rush
- Total Keyword Rankings
- Page 1 Keywords
| Dec 2021 | 20 | 0 |
|---|---|---|
| Jan 2022 | 22 | 1 |
| Feb 2022 | 36 | 0 |
| Mar 2022 | 58 | 1 |
| Apr 2022 | 47 | 0 |
| May 2022 | 52 | 1 |
| Jun 2022 | 120 | 10 |
| Jul 2022 | 139 | 18 |
| Aug 2022 | 115 | 21 |
| Sep 2022 | 133 | 16 |
| Oct 2022 | 166 | 21 |
Due to a comprehesive site architecture, and a business owner that does a very good job of producing informational articles, this keyword trend will continue to rise, even without continued dedicated SEO efforts.
Visibility on Google
Source: Google Search Console
- Impressions
| Oct 2021 | 93 |
|---|---|
| Nov 2021 | 469 |
| Dec 2021 | 1,186 |
| Jan 2022 | 2,055 |
| Feb 2022 | 3,930 |
| Mar 2022 | 9,894 |
| Apr 2022 | 9,428 |
| May 2022 | 11,225 |
| Jun 2022 | 15,865 |
| Jul 2022 | 17,974 |
| Aug 2022 | 15,644 |
| Sep 2022 | 16,610 |
This website had been in existence for years before we conducted our work. SEO can be the difference between a website that exists and a website that exists as a business tool. To see this website earning 16k+ views on Google compared to many years of zero visibility is incredibly satisfying.
Organic Traffic
Source: Google Analytics
| Oct 2021 | 60 | |
|---|---|---|
| Nov 2021 | 63 | |
| Dec 2021 | 52 | |
| Jan 2022 | 43 | |
| Feb 2022 | 92 | |
| Mar 2022 | 64 | |
| Apr 2022 | 48 | 2 |
| May 2022 | 47 | 10 |
| Jun 2022 | 62 | 21 |
| Jul 2022 | 71 | 24 |
| Aug 2022 | 98 | 16 |
| Sep 2021 | 107 | 9 |
100+ organic visits per month for a sole proprietor in a niche industry is an excellent start to a website’s journey in SEO. We finished our one-off project in March 2022 and the results continue to increase. Sometimes, websites just need a strategic kick-start to get going.
Conclusion
If traffic from Google can help grow your business, then SEO can and should have input into the design, layout, content, and architecture of a website. This needs blending with other important considerations: the wishes of the owner or brand; its positioning; the aesthetics and imagery etc, and the result can be a website that pleases all stakeholders.
Any website in any industry can generate results with this approach, just like this sole proprietor in a small niche industry who will continue to reap the rewards of an SEO-informed site design and build.
