Sydney Law Firm
Live Site: N/A
Entering a Lucrative Market
Search Engine Optimisation Case Study
+13k%
YoY Organic Traffic
+70
Keywords on Page One
+187%
Impressions on Google YoY
The Brief
A well-established law firm in Sydney had a website but it wasn’t generating any traffic from organic search. This company was, though, spending huge sums each month on paid advertising. In fact, the business was solely reliant on AdWords for its revenue. This is dangerous. They needed to urgently diversify their marketing channels, and we knew that SEO could help.
The Solution
A large, keyword-informed site architecture that captured both Sydney traffic and local suburb traffic. Fresh content was required for dozens of pages, as well as Google Business Profile optimisation for each of their local offices.
Once completed, a link acquisition strategy was required in order to build authority across what was effectively a brand new website.
The Results
Keywords Source: SEM Rush
- Total Keyword Rankings
- Page 1 Keywords
| Aug 2021 | 110 | 6 |
|---|---|---|
| Sep 2021 | 123 | 6 |
| Oct 2021 | 171 | 4 |
| Nov 2021 | 166 | 8 |
| Dec 2021 | 359 | 23 |
| Jan 2022 | 375 | 30 |
| Feb 2022 | 338 | 26 |
| Mar 2022 | 288 | 25 |
| Apr 2022 | 390 | 29 |
| May 2022 | 466 | 35 |
| Jun 2022 | 662 | 61 |
| Jul 2022 | 766 | 53 |
| Aug 2022 | 888 | 69 |
Search volumes for our target terms are extremely large, meaning that any increase to the first page yields enormous increases in traffic.
Visibility on Google Source: Google Search Console
- Impressions
| Aug 2021 | 695 |
|---|---|
| Sep 2021 | 1307 |
| Oct 2021 | 2155 |
| Nov 2021 | 1828 |
| Dec 2021 | 2194 |
| Jan 2022 | 2372 |
| Feb 2022 | 2229 |
| Mar 2022 | 2740 |
| Apr 2022 | 2911 |
| May 2022 | 3412 |
| Jun 2022 | 3730 |
| Jul 2022 | 4228 |
| Aug 2022 | 4446 |
The website’s visibility on Google continues to improve month-on-month.
Conclusion
Google AdWords and other paid channels can be an excellent component of a digital marketing campaign, but it should never be the sole source of traffic. At the end of the day, your website is an asset that your businesses owns, and its performance is ‘always on’ and your to keep. As with any owned asset, it deserves investment.
