Entering a Lucrative Market
Search Engine Optimisation Case Study
YoY Organic Traffic
Keywords on Page One
Impressions on Google YoY
A well-established law firm in Sydney had a website but it wasn’t generating any traffic from organic search. This company was, though, spending huge sums each month on paid advertising. In fact, the business was solely reliant on AdWords for its revenue. This is dangerous. They needed to urgently diversify their marketing channels, and we knew that SEO could help.
A large, keyword-informed site architecture that captured both Sydney traffic and local suburb traffic. Fresh content was required for dozens of pages, as well as Google Business Profile optimisation for each of their local offices.
Once completed, a link acquisition strategy was required in order to build authority across what was effectively a brand new website.
Keywords Source: SEM Rush
- Total Keyword Rankings
- Page 1 Keywords
Search volumes for our target terms are extremely large, meaning that any increase to the first page yields enormous increases in traffic.
Visibility on Google Source: Google Search Console
The website’s visibility on Google continues to improve month-on-month.
Google AdWords and other paid channels can be an excellent component of a digital marketing campaign, but it should never be the sole source of traffic. At the end of the day, your website is an asset that your businesses owns, and its performance is ‘always on’ and your to keep. As with any owned asset, it deserves investment.