Luxury Garments E-commerce
Live Site: N/A
Quick Wins
Search Engine Optimisation Case Study
+302%
Keywords in top 1-3 YoY
+282%
Keywords on page one YoY
+55%
Non-branded YoY Visibility
The Brief
Our brief was to increase the SEO performance for a well-established e-commerce brand.
In April 2021, we inherited a client from another SEO agency. When scoping the project, we identified numerous missed opportunities that the website could realise. The site was already reasonably authoritative on Google and we knew we could take their SEO performance to the next level.
The Solution
We simply identified missed opprotunities and optimised for them, leveraging the website’s equity and enabling rapid progression to page 1 rankings. This involved standard SEO best-practices across technical, content, page structure, and link acquisition.
The Results
Keywords Source: SEM Rush
- Total Keyword Rankings
- Page 1 Keywords
| Aug 2021 | 945 | 77 |
|---|---|---|
| Sep 2021 | 1082 | 86 |
| Oct 2021 | 1090 | 71 |
| Nov 2021 | 1050 | 77 |
| Dec 2021 | 1849 | 121 |
| Jan 2022 | 1679 | 128 |
| Feb 2022 | 1730 | 137 |
| Mar 2022 | 1639 | 139 |
| Apr 2022 | 1482 | 137 |
| May 2022 | 1585 | 134 |
| Jun 2022 | 1654 | 179 |
| Jul 2022 | 1859 | 196 |
| Aug 2022 | 2675 | 309 |
| Aug 2022 | 2635 | 339 |
Page one of Google is where most clicks take place. If a website is reasonably authoritative when we inherit it, our strategy is often to leverage this equity and provide quick-wins for keywords hovering on page two or three.
Visibility on Google Source: Google Search Console
- Non-Branded Impressions
- Non-Branded Impressions (previous year)
| Sep 2021 | 99.9K | |
|---|---|---|
| Oct 2021 | 93.2K | |
| Nov 2021 | 96.4K | |
| Dec 2021 | 101.7K | |
| Jan 2022 | 112.1K | |
| Feb 2022 | 132.9K | |
| Mar 2022 | 116.8K | |
| Apr 2022 | 129.7K | |
| May 2022 | 158.8K | 37.2K |
| Jun 2022 | 171.6K | 90.8K |
| Jul 2022 | 174.8K | 96.8K |
| Aug 2022 | 165.5K | 106.6K |
Improving non-branded visibility on Google is essentially about placing websites in front of users who are in the market for a provider. They’re searching for generic keywords rather than terms that include the brand. It’s an important distinction to make. Searchers using branded terminology know the brand exists, and results from these should be a given. It’s the non-branded marketplace where SEO companies prove their worth.
Conclusion
Attention to detail when divising a strategy is critical. Google’s search results are continously evolving and it takes a keen eye and regular attention to recognise opportunities that might not have been apparent some months ago.
A stable SEO client is not an excuse to rest on your laurels. Instead, it’s an opportunity to spend the time to find other opportunities for growing the website. We’re not at liberty to post the figures here, but this client has recently experienced record sales directly from organic traffic, all because we spent the time to find missed opportunities.
