Search Engine Optimisation Case Study
Keywords in top 1-3 YoY
Keywords on page one YoY
Non-branded YoY Visibility
Our brief was to increase the SEO performance for a well-established e-commerce brand.
In April 2021, we inherited a client from another SEO agency. When scoping the project, we identified numerous missed opportunities that the website could realise. The site was already reasonably authoritative on Google and we knew we could take their SEO performance to the next level.
We simply identified missed opprotunities and optimised for them, leveraging the website’s equity and enabling rapid progression to page 1 rankings. This involved standard SEO best-practices across technical, content, page structure, and link acquisition.
Keywords Source: SEM Rush
- Total Keyword Rankings
- Page 1 Keywords
Page one of Google is where most clicks take place. If a website is reasonably authoritative when we inherit it, our strategy is often to leverage this equity and provide quick-wins for keywords hovering on page two or three.
Visibility on Google Source: Google Search Console
- Non-Branded Impressions
- Non-Branded Impressions (previous year)
Improving non-branded visibility on Google is essentially about placing websites in front of users who are in the market for a provider. They’re searching for generic keywords rather than terms that include the brand. It’s an important distinction to make. Searchers using branded terminology know the brand exists, and results from these should be a given. It’s the non-branded marketplace where SEO companies prove their worth.
Attention to detail when divising a strategy is critical. Google’s search results are continously evolving and it takes a keen eye and regular attention to recognise opportunities that might not have been apparent some months ago.
A stable SEO client is not an excuse to rest on your laurels. Instead, it’s an opportunity to spend the time to find other opportunities for growing the website. We’re not at liberty to post the figures here, but this client has recently experienced record sales directly from organic traffic, all because we spent the time to find missed opportunities.