Taking Their Rightful Place on Google
Search Engine Optimisation Case Study
+625%
Total Keywords
+29%
Page One Keywords
+123%
YoY Organic Traffic
The Brief
The client’s website wasn’t functioning as a business tool. Lumapixel is an exceptional and established video production agency, but its website wasn’t visible on Google. They deserved a much better search presence and a website that served as an essential lead generation tool.
The Solution
Lumapixel had commissioned a design agency to build the site in May 2021 and we were responsible for the strategy, keyword research, and URL and information architecture. SEO is often at its best in the planning stage of a website.
The Result
Keyword Rankings
Source: SEM Rush
- Total Keyword Rankings
- Page 1 Keywords
| Aug 2021 | 12 | |
|---|---|---|
| Sep 2021 | 43 | |
| Oct 2021 | 38 | |
| Nov 2021 | 47 | |
| Dec 2021 | 78 | 1 |
| Jan 2022 | 96 | 6 |
| Feb 2022 | 104 | 12 |
| Mar 2022 | 137 | 19 |
| Apr 2022 | 116 | 16 |
| May 2022 | 127 | 25 |
| Jun 2022 | 198 | 27 |
| Jul 2022 | 311 | 30 |
| Aug 2022 | 410 | 39 |
The goal of any SEO campaign is to place our clients’ web pages in the top 3 positions of Google. This is where the majority of clicks occur. Rankings in positions 4-10 are an excellent indicator of how much Google values the website, and we’d be pushing hard to further elevate these terms.
Non-branded Impressions
Source: Google Analytics
- Non-Branded Impressions
- Non-Branded Impressions (previous year)
| Sep 2021 | 10K | |
|---|---|---|
| Oct 2021 | 10.5K | |
| Nov 2021 | 11.7K | |
| Dec 2021 | 9.6K | |
| Jan 2022 | 10.3K | |
| Feb 2022 | 12.8K | |
| Mar 2022 | 25.8K | |
| Apr 2022 | 32.6K | |
| May 2022 | 38.4K | 7.2K |
| Jun 2022 | 79.1K | 9.1K |
| Jul 2022 | 93.4K | 12.2K |
| Aug 2022 | 89.8K | 10.6K |
Lumapixel’s website has been around for years, yet it wasn’t ranking for any keywords at all. An SEO strategy should seek to understand what makes the business and its services special and ensure that the website describess them in a way Google can understands. The site is now on a steep growth trajectory in keyword rankings.
Organic Traffic
Source: Google Analytics
- Visits (Sessions)
- Visits (Sessions) (previous year)
| Oct 2021 | 183 | 118 |
|---|---|---|
| Nov 2021 | 256 | 103 |
| Dec 2021 | 131 | 118 |
| Jan 2022 | 173 | 72 |
| Feb 2022 | 223 | 54 |
| Mar 2022 | 228 | 115 |
| Apr 2022 | 147 | 117 |
| May 2022 | 236 | 123 |
| Jun 2022 | 226 | 82 |
| Jul 2022 | 226 | 92 |
| Aug 2022 | 333 | 121 |
| Sep 2021 | 361 | 162 |
Year-on-year growth is always our goal. SEO works cumulatively and the results compund over time. Measuring YoY results also accounts for seasonality variables.
Conclusion
Lumapixel are the perfect client: a well-respected and established brand who wanted to leverage this authority and and take their rightful positions on Google. Our job is simply to translate this value into what Google values.
SEO is often at its best during a redesign or refresh of a website. If a business allows SEO input at this stage, it lays the foundation for ongoing commercial success.
