Taking Their Rightful Place on Google
Search Engine Optimisation Case Study
Page One Keywords
YoY Organic Traffic
The client’s website wasn’t functioning as a business tool. Lumapixel is an exceptional and established video production agency, but its website wasn’t visible on Google. They deserved a much better search presence and a website that served as an essential lead generation tool.
Lumapixel had commissioned a design agency to build the site in May 2021 and we were responsible for the strategy, keyword research, and URL and information architecture. SEO is often at its best in the planning stage of a website.
Keyword Rankings Source: SEM Rush
- Total Keyword Rankings
- Page 1 Keywords
The goal of any SEO campaign is to place our clients’ web pages in the top 3 positions of Google. This is where the majority of clicks occur. Rankings in positions 4-10 are an excellent indicator of how much Google values the website, and we’d be pushing hard to further elevate these terms.
Non-branded Impressions Source: Google Analytics
- Non-Branded Impressions
- Non-Branded Impressions (previous year)
Lumapixel’s website has been around for years, yet it wasn’t ranking for any keywords at all. An SEO strategy should seek to understand what makes the business and its services special and ensure that the website describess them in a way Google can understands. The site is now on a steep growth trajectory in keyword rankings.
Organic Traffic Source: Google Analytics
- Visits (Sessions)
- Visits (Sessions) (previous year)
Year-on-year growth is always our goal. SEO works cumulatively and the results compund over time. Measuring YoY results also accounts for seasonality variables.
Lumapixel are the perfect client: a well-respected and established brand who wanted to leverage this authority and and take their rightful positions on Google. Our job is simply to translate this value into what Google values.
SEO is often at its best during a redesign or refresh of a website. If a business allows SEO input at this stage, it lays the foundation for ongoing commercial success.